Many websites that review products earn money when readers click a link and buy something. Horse Probiotics does not work that way at present, and we think you should know exactly where we stand. This page sets out our current position and the rules we would follow if anything changed.
Our current position
Horse Probiotics has no affiliate relationships and no commercial partnerships with any manufacturer, retailer or feed company. There are no affiliate links on the site, and we do not publish sponsored articles, advertorials or paid reviews. We do not accept free products, gifts or payment in return for coverage. The site does not sell anything either, so nothing we publish is designed to steer you towards a purchase from us.
Links to manufacturers
Our reviews and comparisons often link to a manufacturer's official product page. Those links are there so you can check the ingredients, feeding rates and current price for yourself, and so you can see the source of the information we used. They are ordinary links. We do not earn a commission or any other benefit if you follow one or buy a product, and the manufacturer does not pay for the link.
The same applies to links to research papers, veterinary organisations and welfare charities. We link to them because they support what we say, not because of any arrangement with the publisher.
If this changes
Running an independent website has costs, and we may consider affiliate links or other forms of funding in future. If we do, three things will happen. This page will be updated before any change takes effect, so it always describes our current arrangements. Any affiliate link will be clearly labelled where it appears, close to the link itself, so you know before you click. Any sponsored or commercially supported content will be labelled as such at the top of the page.
We would not hide affiliate links in our wording or present paid content as independent editorial.
Editorial decisions are never paid for
Whatever happens with funding, editorial decisions will stay with the Horse Probiotics editorial team. No company can pay to be reviewed, to receive a better verdict, to be included in a comparison such as the best horse probiotics UK round-up, or to be placed higher in it. A product would never be covered, or left out, because of a commercial relationship. Our review method and editorial policy apply in full regardless of any future arrangement.
Questions
If you have a question about how Horse Probiotics is funded, or you think a link on the site is not what it appears to be, please tell us through the Ask the editorial team form or the contact page. We will look into it and reply by email.