Horse Probiotics publishes information that owners use to make decisions about their horses' feeding and care, so accuracy and independence matter. This policy explains how the editorial team chooses what to cover, where information comes from, how health content is handled and how errors are corrected. It applies to every review, comparison, guide, health article and blog post on the site.
Independence
Editorial decisions are made by the Horse Probiotics editorial team alone. We currently have no affiliate relationships, sponsorships or commercial partnerships, and we do not accept payment, gifts or free products in return for coverage. Manufacturers cannot buy a review, a better verdict or a higher place in a comparison, and they do not see content before publication. We choose products to review based on what UK owners are likely to encounter and on requests from readers. Our affiliate disclosure explains how any future commercial links would be labelled.
Sourcing standards
We use the most direct and reliable source available for each fact. For product information that means the manufacturer's official website or published label details, checked on the date shown in the review. For ingredients and health topics we prefer peer-reviewed research, particularly studies in horses, along with guidance from recognised bodies such as BEVA, BETA, The Horse Trust, Redwings, World Horse Welfare, university veterinary schools and UK government regulators.
We list the sources we have checked at the end of a page, so you can read them yourself. We do not invent statistics, studies, quotes, testimonials or test results, and if something cannot be verified it is left out. We do not publish prices, because they change often; instead we explain how to work out cost per day, as described on our how we review page.
Health content standards
Health articles on Horse Probiotics are general information, not veterinary advice. We describe what supplements are designed to do and what the evidence supports, using language such as "support" and "help maintain". We do not claim that a supplement treats, cures or prevents disease. Where a situation needs professional attention, such as colic, persistent diarrhoea, weight loss, diarrhoea in foals, suspected ulcers or laminitis, the article says so clearly and early.
We also aim to keep supplements in proportion. Forage, sensible management and veterinary care come first, and many horses on a well-balanced diet do not need a gut supplement at all. Our guide on how to choose a horse supplement reflects that approach. Our veterinary disclaimer sets out how to use this content alongside advice from your vet.
Updates and corrections
Every page shows the date it was published or last reviewed. We revisit content when products change, when significant new evidence is published and on a regular cycle. When an update changes the substance of a page, the date is updated.
If we get something wrong, we want to know. Readers and manufacturers can report errors through the Ask the editorial team form or by email. We check each report against the original source. Factual mistakes are corrected promptly, and significant corrections are noted on the page so readers can see what changed. Differences of opinion are considered on their merits, but verdicts are not altered under commercial pressure.
AI and writing standards
We may use software tools, including AI tools, to help with tasks such as organising research notes, checking spelling or drafting outlines. These tools do not decide what we publish. Every page is reviewed and approved by the Horse Probiotics editorial team, who are responsible for its accuracy, its sources and its conclusions. Facts generated by a tool are never published without being checked against a primary source.
We write in plain British English for UK owners, explain technical terms when they first appear and link to our glossary for definitions. We avoid hype, and we try to say clearly where evidence is strong, where it is limited and where it simply does not exist.
Conflicts of interest
A conflict of interest is anything that could reasonably be seen to influence our coverage, such as a financial relationship with a manufacturer or a personal connection to a brand. We currently have no commercial relationships with any manufacturer or retailer. If a conflict arises in future, the person affected will not make editorial decisions about that product, and the conflict will be disclosed on any relevant page.
Questions about this policy are welcome. You can reach the editorial team through the contact page.